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Designed to help make organizations

Data Driven

Product Leaders

Program managers and product managers that are focused on metrics like growth and revenue, and prioritization decisions

Data Scientists

Data Scientists and Data Science managers who help map strategic decisions to actionable experimental designs and then interpret the results in a trustworthy manner

The motivation and basics of A/B testing (e.g., causality, surprising examples, metrics, interpreting results, trust and pitfalls, Twyman’s law, A/A tests)
Cultural challenges, humbling results (e.g., failing often, pivoting, iterating), experimentation platform, institutional memory and meta-analysis, ethics
Hierarchy of evidence, Expected Value of Information (EVI), complementary techniques, risks in observational causal studies

Engineering Leaders

Engineering managers, directors, VPs, and CTOs who want to make their organizations data-driven with metrics and A/B tests

Safe deployments
Triggering, especially in evaluating machine learning models
The benefits of agile product development

Designed for Product Leaders

who are responsible for a company-level OKR around a new product

You will:
  • Understand how to connect product work to company-level impact
  • Craft a strategy and tactics to scale your B2B product
  • Define and drive product metrics that connect to business KPIs
You should:
  • Have experience working in B2B SaaS products
  • Have 3-5 years of experience working as a product manager
  • Have experience working closely with go-to-market

Learn live from a world-class

Instructor

Learn live from a world-class

Instructor

Ibrahim Bashir has been building and shipping software for over 20 years. Now an executive at Amplitude, he serves as the VP of product for the analytics offering. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon.

In his past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant.

Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.

Learn live from world-class

Instructors

Ibrahim Bashir has been building and shipping software for over 20 years. Now an executive at Amplitude, he serves as the VP of product for the analytics offering. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon.

In his past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant.

Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.

Recommended by

Industry Experts

Theodore Ohannessian
Head of Product @ Payflow

“I took away so many interesting insights over this course. Most interesting to me was the approach for determining whether it's time to introduce a new product or exploit it further, and how to go about that.”

Mohammed Quli
Director of Product @ AutoVerify

"If you are looking to scale your business to support multiple product lines, Ibrahim's course is the place to learn how to do it. He’s able to break down complex frameworks so that you can easily apply them to your business."

Bethany Herr
Director of Customer Experience @ Siemens Digital

“The time I spent in Ibrahim’s course was time well-invested! It was like jumping right in to the insights. I ended with more knowledge in SaaS business and a wider network in the product world.”

Expense
the cost

90% of our learners expense the full cost of our courses to their employer. This includes leading startups and enterprises alike.

Check Expense Approval At Your Company

Exclusive Content

to advance your business

Get access to exclusive content through live sessions, meetups and our Student Portal (even after you finish the cohort). Learn from an expert how to navigate moving from zero-to-one product offerings, add-ons, and even new business units.

Join a diverse and experienced

Community

This cohort gives you access to a rich community of like-minded professionals from some of the best businesses in the world. Even after the course ends, you will continue to learn and build with each other.

About Ibrahim's

Live Cohort

The past 20 years have transformed enterprise software. The entire lifecycle has been upended and reimagined from discovery to purchase to implementation to adoption. Several technology trends have come together to birth a new category of software called B2B SaaS. And all major B2B product companies have one ever-present challenge across their journeys: scaling.

Whether creating a new, zero-to-one product, or an add-on product line to complement your core offering, scaling to maintain product-market fit is a product team’s critical role. Participants in this course will learn why, when, and how to scale their products.

We will leverage concepts and frameworks that resulted from multiple successful and unsuccessful attempts at first and second acts at B2B product companies. We will use a combination of lecture-based theory (via the instructor) and real-world case studies (via guest speakers) to cover a broad spectrum of B2B SaaS strategies.

  • Why do some companies successfully scale while others fail spectacularly?
  • How do you determine when it’s time to build your 1st/nth product in the market?
  • What paths can a product team take to activate target personas?
  • How can I support a GTM team navigating new channels and segments?
  • How should an exec team evolve to support a scaling business?

Session 1: Aligning on Enterprise SaaS Fundamentals

Monday, December 5, 2022
8-10 am PST
  • Deconstruct a B2B product into business KPI impact
  • Synthesize the core company motion into a flywheel by identifying key moments
  • Separate out differentiated steps of a flywheel by analyzing defensible moats

Session 2: The Business Rationale Behind a Scaling Act

Wednesday, December 7, 2022
8-10 am PST
  • Distinguish between real and invisible product ceilings using case studies
  • Predict when it makes sense to apply scaling methods
  • Judge whether a product investment enhances the flywheel based on KPIs

Session 3: The Different Paths to Scaling a Product Line

Monday, December 12, 2022
8-10 am PST
  • Map out the key aha! moments in a user’s journey for your own product
  • Rank the parts of the user journey that generate leverage
  • Choose which new adjacencies to tackle based on group discussions

Session 4: The Sales & Success Playbook for a Scaled GTM Motion

Wednesday, December 14, 2022
8-10 am PST
  • Map out the key aha! moments in a buyer’s journey for your company
  • Categorize the different types of fit across product/GTM
  • Design a GTM model to complement your current / new product line

Still have questions?

We’re here to help!

Do I have to attend all of the sessions live in real-time?

You don’t! We record every live session in the cohort and make each recording and the session slides available on our portal for you to access anytime.

Will I receive a certificate upon completion?

Each learner receives a certificate of completion, which is sent to you upon completion of the cohort (along with access to our Alumni portal!). Additionally, Sphere is listed as a school on LinkedIn so you can display your certificate in the Education section of your profile.

Is there homework?

Throughout the cohort, there may be take-home questions that pertain to subsequent sessions. These are optional, but allow you to engage more with the instructor and other cohort members!

Can I get the course fee reimbursed by my company?

While we cannot guarantee that your company will cover the cost of the cohort, we are accredited by the Continuing Professional Development (CPD) Standards Office, meaning many of our learners are able to expense the course via their company or team’s L&D budget. We even provide an email template you can use to request approval.

I have more questions, how can I get in touch?

Please reach out to us via our Contact Form with any questions. We’re here to help!

Book a time to talk with the Sphere team

Join us for a next generation

Learning Experience

“I am impressed not only by Ibrahim’s deep knowledge of product but also with the cross functional approach that he brings to the table. I found him to be a fantastic partner and discovered a great leader with a very healthy curiosity that pushes him to further explore and understand both his practice but also anything related to it. Ibrahim not only showed me how to be successful in my role, but most importantly, he also taught me that curiosity is the essence of a growth mindset.”

Enrique Ruiz Mateos
Head of Enterprise Sales @Google Cloud

“Ibrahim and I were partners in crafting a new business unit, and the experience offered deep education into the opportunities and pitfalls when launching a second act for a company. I recommend you take this course to learn from Ibrahim and build your next product on a strong foundation.”

Tom Post
Vice President, Corporate Sales @GitHub

“Ibrahim was a critical leader for multiple new investments at Box over the years and a consummate partner for the CS leadership team as we evolved our GTM motion and built lighthouse programs for new product lines. His synthesis of that experience is crucial learning for anyone looking to scale in SaaS.”

Jon Herstein
Chief Customer Officer @Box

“Ibrahim is a proven product leader who operates like a general manager and knows what it takes for a high growth company to build a multi-product portfolio.”

Tim Smith
Head of Global Customer Success @Stripe

“Ibrahim is the rare breed of practitioner and philosopher who has built and scaled our generation’s most transformative products and services. His ability to break down complex concepts into concise and actionable parts makes him the ideal teacher and coach. And his new course on moving to multi-product SaaS in Enterprise is exactly what business and product leaders need to win in highly competitive markets.”

Jordan Robinson
Technical Account Management @Rippling

“Ibrahim has been an amazing partner and advisor for First Round’s portfolio, serving as a sounding board for founders on topics ranging from product strategy to scaling the business - I highly recommend him as someone to learn from.”

Whitnie Narcisse
Senior Vice President @First Round Capital

“Ibrahim is a talented and dynamic enterprise SaaS leader that specializes in building high growth product organizations from the ground up.”

Jon LeBlanc
VP @TraceLink

“I’ve been wishing for courses focused on Enterprise SaaS products and can’t think of a better person to do this! You can count on Ibrahim to offer a holistic perspective on product strategy, tactics, and setting up your organization for success.”

Aiko Krishna
Senior Product Manager @Loom

“Ibrahim is a seasoned product exec who knows how to partner with a GTM org that is rapidly scaling. In my opinion, the content covered in this course will be instrumental to any product or GTM leader looking to accelerate growth.”

Zeeshan Yoonas
Chief Revenue Officer @Netlify

"Ibrahim offers a unique POV across Product and GTM, both critically important for building and scaling successful products. Wherever you are in your career journey, the concepts introduced in the class reinforce prior knowledge and initiate new ideas. The format is collaborative and gives you a chance to debate real case studies and learn from past experiences with your cohort."

Deepika Gajaria
VP of GTM & Sales Strategy @Zuora

"Ibrahim has a rare ability to combine theoretical frameworks with real world application with an engaging and thought provoking approach. His experience and collaboration with other insanely successful product leaders present a unique opportunity to learn so much in a short amount of time. His breakdown of the many considerations for expanding product strategies will be of great benefit to product leaders of all experience levels.”

Cliff Barrett
VP of Product Management @ChowNow

“As an investor, I've been looking for a practical course on Enterprise SaaS Products and Ibrahim's course was exactly what I was looking for! Ibrahim's course is a comprehensive mix of frameworks, real-world examples and thought-provoking in-class discussions. If you want to learn about the tactics Ibrahim used in global multi-product companies like Box and how Product can drive an organization's strategic objectives, I highly recommend this course!”

Raveen Kuhadas
Founder @ Venture Journeys

“This course really highlighted how the success of some of the most successful multi-player SaaS businesses came down to a laser focus on strategy. Ibrahim provides a set of tools and worked examples that enable you to precisely identify, define, communicate and test the various growth strategies available to your particular business. This approach really chimes with the principles and methods of testing ideas at the feature-level but is specifically designed to advance your thinking for considerations at the portfolio level. Highly recommend!”

Amy McLeod
Principal Product Innovation Manager @RELX

“Ibrahim provides solid frameworks that travel very well across domains. This course enables a fun and challenging way to connect the dots between every possible metric and see the top-level view - It’s a great skill to develop as you plan to scale across products. I enjoyed the sessions - very relevant examples and case studies.”

Shankar Das
Senior Technical Product Manager @Amazon Studios

“Ibrahim is one of the best product and growth practitioners out there and his course is full of valuable and actionable advice, especially for B2B SaaS product leaders. I found his course immensely valuable as a product leader responsible for a common platform powering all the products in my organization, enabling faster innovation and easier upsell and cross-sell of multiple products.”

Guru Shashikumar
Senior Director of Product Management @Workday